Madison Back

Madison Back

Partner & COO

Madison Back serves as the Chief Operational Officer of 4AM, bringing ten years of personal and professional experience overseeing and executing high intensity events, seeing multi-pronged projects through to completion, and leading teams to success.

Madison began working in the artist management and event planning industries immediately following graduating from New York University, where she studied journalism, political science, and law & society. Her approach to nightlife, hospitality, and event management is cultivated from her prior experiences working for various prominent media and fashion brands and startup companies, as well as her tenure as front of house for several nightclubs. Madison has since worked directly with over 50 artists globally and has helped 4AM to execute over 4,000 successful events to date since she joined our company in 2016.

Madison currently leads 4AM in its mission to create a nurturing, supportive environment for professional creatives to thrive, while providing quality talent booking, production, and music curation services to clients in the private/corporate event, luxury brand, and hospitality spaces.

Scott Petrizzo

Scott Petrizzo

Partner & CEO

Scott Petrizzo, professionally known as DJ Chachi, is a celebrated New York based, internationally touring DJ, and Chief Executive Officer of 4AM.

His music curation, artist relations, and event management skill sets have been bolstered by years of event experience in a diverse plethora of rooms across the world, from Tokyo and Hong Kong, to Barcelona and Rome and beyond. He has performed for A-list celebrities including Rihanna, Leonardo DiCaprio, and Gwyneth Paltrow, and has delivered his consistent, top quality sound to service clients such as the Make A Wish Foundation and Belvedere.

In addition to his work as an internationally touring DJ and acclaimed music producer, Scott has lent his expertise as a director of music programming for various entities in the hospitality and fitness spaces, including contemporary "it" restaurant franchise CATCH, international hotelier ME by Melia, and 'next generation of group fitness', RUMBLE Boxing.

As the CEO of 4AM, Scott brings an expert ear, compassionate heart, and refined vision to our approach with clients both on the artist management and event production fronts.

Richie Romero

Richie Romero

Partner & Director of Strategic Partnerships

Richie Romero serves as 4AM's Director of Strategic Partnerships and Promotions after building 20 years of experience in the marketing and promotions industry of New York City restaurants and nightlife.

He is currently the marketing and promotions director for Butter Group (1Oak, Darby, Butter), a consultant for China Grill Management, as well as the East Coast marketing consultant for Angel Management Group (AMG).

Richie's earliest foray into nightlife was working as a promoter at infamous New York City nightclub Limelight for Peter Gatien, the legendary club king of the 90's. In the span of just two years, he quickly ascended to the role of promotional director, and oversaw the marketing for Limelight, Palladium, Club U.S.A., and Tunnel. His ability to draw the right mix of tastemakers and increase profitability on events led him to start Clique, his own marketing and promotions company from 1992 to 2003, which worked with a range of restaurant, nightlife, and hotel clients in New York, Las Vegas, and Miami.

He brings to 4AM and our clients his unparalleled expertise in the restaurant, nightlife, and hotel arena and maintains a strong and diverse network of influential contacts in fashion, business, music, and lifestyle.

Chris Bachmann

Chris Bachmann

Director of Events & Programming

Chris Bachmann is a nightlife & hospitality professional, with titles ranging from resident DJ, sound designer, music director, and more encompassing his twenty year career. His long term clientele include Modern Luxury, Anheuser Busch, BMW, and LDV Hospitality. Aside from performing at celebrity events featuring names like Heidi Klum, John David Washington, and Brooke Shields, Chris has extensive experience overseeing entertainment and performing at private events. Chris has personally worked with over 1,000 wedding clients in his career.Chris brings his two successful decades of DJ and event experience to 4AM as our Director of Special Events and Programming Partnerships. When he isn't soaking up the joy he gets from seeing clients' reactions to his DJing, he can be found rocking out to his favorite musical acts -- legends like Michael Jackson and The Rolling Stones.

Nicole Martinez

Nicole Martinez

Operations Coordinator

Nicole Martinez joined the 4AM team as our Operations Coordinator in 2018. She brings with her over five years of experience in project management, travel coordination, administrative support, and client relationship cultivation. Besides having a genuine passion for working within the music and entertainment industries, Nicole also enjoys singing and performing herself. She stays inspired by witnessing 4AM artists' ideas come to life and being an integral part of the team that helps them accomplish their career goals.Nicole brings an expert level of attention to detail and follow-through to the 4AM team that ensures our ability to provide unparalleled, industry ground-breaking service to both our artists, brand clients, and private clients.